As water scarcity worsens in Mexico, Rotoplas is transitioning from being merely a product manufacturer to offering integrated solutions to address the crisis. CEO Juan Pablo Rodríguez highlighted that the company is broadening its focus beyond traditional water storage products, venturing into areas like water purification, wastewater treatment, desalination, and rainwater harvesting. This shift is driven by the urgent need to minimize water extraction from increasingly depleted sources such as wells and rivers.

Rodríguez warns that Mexico is experiencing what he describes as a "water bankruptcy," indicating a critical situation where natural water systems can no longer replenish at a pace that matches consumption rates. This dire warning stresses the importance of immediate action and innovation in water management to avert further crisis. The company's new direction aims to help alleviate the impact of this crisis by providing sustainable solutions that address both current and future water needs.

In response to the challenges posed by water scarcity, Rotoplas has developed a portfolio of services categorized into four business lines, with the most recognized being storage solutions like water tanks and pipes. Alongside these, the company has initiated three additional lines focused on innovative water management solutions, representing a significant shift in strategy to help combat Mexico's water challenges and ensure access to this essential resource for communities.