American Eagle recently announced country music star Ella Langley as its new 'Denim Darling,' marking a fresh start for the brand less than a year after it faced backlash over its campaign featuring actress Sydney Sweeney. The previous campaign stirred significant controversy due to the wordplay between 'jeans' and 'genes,' which some interpreted as racially insensitive. Despite the backlash, American Eagle continues to leverage high-profile celebrities to promote its denim offerings.