Sydney Sweeney recently took to social media to promote her new lingerie line, Syrn, through a provocative video shot in a store, where she and her friends model the clothing. The video aims to highlight the playful nature of the collection, which is set to launch on February 17. As part of their antics, Sweeney and her friends engage in humorous and cheeky behavior, such as pulling at their lingerie and playfully interacting with the store’s environment.

The visual features a fun narrative where Sweeney, along with two friends, enters the store with a playful demeanor, sticking out her tongue at the camera, before showcasing the various lingerie pieces. Throughout the video, they experiment with their outfits, including moments where they don g-strings as hats, showcasing a carefree and bold attitude. This playful spirit reflects the collection’s theme, aiming to resonate with a seasonal market eager for fresh and edgy styles.

As the release day approaches, the video has generated buzz on social media, attracting attention not only from fans of Sweeney but also from potential customers who may be looking for trendy lingerie. The playful interactions and fun-filled scenes in the campaign reflect modern marketing techniques aimed at younger audiences, aiming to foster a sense of engagement and excitement around the new line. Sweeney's efforts in shaping and promoting her brand highlight her growing influence beyond just acting, as she ventures into fashion entrepreneurship.