On February 12, 2026, Lee Joong-geun, the chairman of the Booyoung Group, was officially inaugurated as the 13th President of the Korean United Nations Association (UNAROK) during a ceremony at the Booyoung Taepyeong Building in Seoul. In his inaugural address, Lee emphasized the importance of international cooperation and the role of UNAROK in promoting peace and development on the Korean Peninsula and beyond. He highlighted the organization's commitment to addressing global challenges such as climate change and humanitarian crises.

Lee's appointment as president comes at a critical time when the Korean Peninsula faces ongoing tensions, and the need for diplomatic dialogue is paramount. UNAROK, being an important player in fostering relationships between South Korea and the United Nations, will likely focus on enhancing its collaborative efforts with the UN and other international bodies to further Korea’s involvement in global governance. In his remarks, Lee expressed a vision of UNAROK as a bridge between Korea and the international community, committing to work towards fostering a stronger, united front for peace and cooperation in these turbulent times.

As president of UNAROK, Lee Joong-geun is expected to leverage his business acumen and network to garner support for the organization’s initiatives. His leadership may lead to increased advocacy for Korea's participation in international forums and could result in heightened engagement with global issues. The appointment is viewed as a significant step towards enhancing South Korea's role within the UN framework and ensuring that Korean interests are effectively communicated and represented on the international stage.