British low-cost airline EasyJet plans to diversify its offerings by investing in hotel accommodations and expanding its presence in traditional travel agencies, particularly in the German market. CEO Kenton Jarvis discussed this strategic shift in an interview, emphasizing that while flights remain central to the company's operations, there is a growing opportunity in packaged travel offerings that include hotel stays.

The airline has notably reduced its operational footprint in Berlin, decreasing its fleet at Berlin Brandenburg Airport from 34 aircraft to only 11. Jarvis pointed out that the high operational costs in Germany are a major factor contributing to this downsizing. He highlighted how Germany is currently facing challenges as one of the least functioning airline markets in Europe, primarily due to extremely high costs associated with air traffic control, airport security, and airport fees especially at the capital's airport.

Despite these challenges, Jarvis remains optimistic about the company's future in the hotel and travel packages sector. By repositioning itself in this way, EasyJet aims to not only survive in a competitive landscape but also thrive by offering comprehensive travel solutions that appeal to a broader consumer base, potentially mitigating some of the financial strains it experiences in certain markets like Germany.