Lithuanian pharmacists report that many people use over-the-counter medications for unconventional purposes, particularly in the summer when the demand for these products spikes due to the tomato season.
In Lithuania, there is a growing trend among consumers to purchase medicinal products for unconventional uses rather than traditional treatments. Pharmacists such as Sigita Korbutaitė from 'Gintarinės vaistinės' highlight that items like iodine, ammonia, aspirin, hydrogen peroxide, potassium permanganate, activated charcoal, and brilliant green are frequently bought for non-medical purposes. The demand for these products surges in summer, especially in July and August, coinciding with the peak of the tomato growing season.
Many consumers are looking for ways to protect their tomato crops from various diseases, prompting them to purchase iodine or ammonia. In addition, hydrogen peroxide is sought after as a universal cleaner for stains or fabric whitening. Interestingly, some patients have taken to offering advice to pharmacists on how to use these products creatively; potassium permanganate is suggested for disinfecting seeds, while iodine and brilliant green are recommended for treating plant injuries. Aspirin is even noted for its purported ability to enhance flowering in plants, and activated charcoal is popular for eliminating odors.
Social media platforms like TikTok have inspired many of these unconventional uses, illustrating a cultural shift where consumers are increasingly relying on self-directed ideas and community advice rather than traditional medical guidance. This highlights a fascinating intersection between healthcare, agriculture, and social media in contemporary Lithuanian society, reflecting how modern consumer behaviors continuously evolve and adapt.
