Intesa Sanpaolo has started the sixth edition of "Imprese Vincenti" in Milan, a roadshow dedicated to promoting the treasures of Made in Italy through an exploration of various small and medium enterprises (SMEs) across the country. This initiative aims not only to celebrate successful businesses but also to highlight the resilience of the Italian industrial fabric, which has continued to thrive amid global economic challenges such as geopolitical tensions and volatile markets. The roadshow will make 15 stops, showcasing both established names and emerging enterprises within this sector.

Milan serves as the ideal launch point, being the financial heart of Italy, where ten SMEs from the provinces of Milan, Monza and Brianza, and Lecco were awarded for their excellence in innovation and performance. Among the honorees are companies like Bitcorp, Eure Inox, and Serenis Health, which cover a diverse range of industries. This event not only recognizes these businesses but also aims to inspire others by demonstrating that they can succeed even in challenging times, reinforcing the image of Italy as a hub of creativity and craftsmanship.

The importance of SMEs in Italy cannot be overstated; they are often referred to as the unsung heroes of the economy, contributing significantly to employment and economic growth. The roadshow is expected to shed light on the potential of these companies and encourage greater investment and support for the Italian SME sector, solidifying the country's reputation for quality and innovation on the global stage.