Estonian cross-country skier Martin Himma recently took to social media to announce a special raffle for his followers. He has set a target of ten thousand followers, promising that once this milestone is achieved, he will give away various Olympic-themed items including a mobile phone received as a gift from the Olympic Games. This initiative not only serves to engage with his audience but also offers his fans a chance to own a piece of Olympic memorabilia.

The action aligns with the Olympic spirit, as athletes participating in the upcoming Milano Cortina Olympics receive gifts including Olympic-related items and a specially made mobile phone. This mobile device is uniquely prepared for this year's Olympic event, adding to its value for fans and collectors. Himma's raffle is thus a nod to both his status as an athlete and the excitement surrounding the upcoming games.

However, Team Estonia has clarified that this kind of promotional activity is permissible only under certain conditions. This implies there's careful management and regulations surrounding Olympic promotions, likely to maintain the integrity and branding of the Olympic Games as they pertain to athlete endorsements and giveaways.