Feb 12 • 04:15 UTC 🇪🇸 Spain El País

Gullón reports a record of 750 million and analyzes growth in Europe through an acquisition

Gullón, the Spanish cookie company, achieved a record revenue of €750 million in 2025, showing growth amidst a declining market in Spain.

Cookies company Gullón has reported record revenues of €750 million for 2025, marking a 7.6% increase compared to the previous year despite a downturn in the Spanish cookie market, which declined by 3.2%. CEO Juan Miguel Martínez Gabaldón highlights this achievement, stating that Gullón is the only major player in the sector to experience growth in an otherwise stagnant market. This success positions Gullón favorably as it aims to become a €1 billion company by 2030.

Martínez Gabaldón emphasizes the significance of Gullón's performance, especially in light of the broader challenges faced by the cookie industry in Spain. The company’s ability to grow while others are declining reflects its strong market strategy and robust product offerings. The CEO's interview reveals plans for further expansion, including the possibility of acquisitions in Europe to bolster their growth trajectory.

As the company continues on its path to achieve its ambitious financial goals, it underscores the resilience of Gullón's business model and its potential to capture new markets. The strategic focus on growth will not only help solidify its position within the European market but also advance its long-term vision of reaching €1 billion in revenues by the end of the decade.

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