The governor of Aguascalientes, Tere Jiménez, has announced the upcoming San Marcos National Fair for 2026, which is intended to boost the state's and country's tourism. The fair will showcase a diverse range of products and experiences for both domestic and international travelers, focusing on Aguascalientes' gastronomic appeal and cultural exhibitions. This initiative aims to not only highlight local attractions but also position Mexico as a vibrant travel destination.

Planned for April 18 to May 10, 2026, the event will feature over 1,800 scheduled activities set in a peaceful social environment. Governor Jiménez emphasized the importance of creating an inviting atmosphere for families and tourists, where they can enjoy a memorable experience that encourages them to return. This includes fully utilizing advanced technology to ensure safety across all event locations, which span 93 hectares, including the Historic Center and various venues dedicated to arts and culture.

By facilitating an event of this magnitude, the state government hopes to stimulate local economic growth and attract more visitors while offering high-level coordination in event management. With a mix of artistic performances, culinary showcases, and cultural displays, the San Marcos Fair is poised to be a prominent highlight in Mexico's tourism calendar, promising fun and enriching experiences for all attendees.