Old Bureau of Meteorology website still getting thousands of clicks
The old Bureau of Meteorology website still attracts around 400,000 users daily, despite a new site costing $96.5 million launched four months ago.
The Bureau of Meteorology (BOM) in Australia has disclosed that its old website continues to attract a staggering 400,000 users daily, even after the introduction of a new website that cost $96.5 million. This old site remains accessible at a slightly different URL and has garnered a loyal user base who prefer its simplicity and speed compared to the new version, which has faced significant criticism since its launch four months ago.
Despite the BOM investing an additional $1.15 million to address issues with the new website, many users still report that it lacks the reliability and user-friendliness of its predecessor. The criticisms of the new site persist despite updates designed to enhance its functionality, demonstrating a significant disconnect between BOM's vision for their new platform and the needs of their users.
Looking ahead, BOM plans to implement further updates to the new site over the next six months, with the goal of resolving outstanding concerns. The ongoing struggle to transition users from the old site to the new platform illustrates the challenges faced by organizations in adopting new technologies, particularly when user experience does not meet expectations.