A recent opinion piece expresses disappointment in A-magasinet, which was once regarded as a leading quality magazine but now appears to be rehashing old content that lacks the exclusivity and originality expected from such publications. The writer reflects on their evolving perception of the magazine, initially blaming themselves for not aligning with the current target audience but ultimately questioning whether the decline in interest is a reflection of the magazine's own changes.

The commentary highlights a specific instance where the recent issue of A-magasinet contained articles that had previously been published, including a piece on artist Sverre Malling's relationship with artificial intelligence and another regarding political maneuvers within Norway's government. This reuse of content raises concerns about the magazine’s sustainability and relevance in a market that increasingly values unique and original reporting.

As discussions around media sustainability grow, the article illustrates a broader trend of frustration among readers who feel that major publications are compromising quality in favor of convenience or cost-cutting measures. The call for revitalization in the editorial direction emphasizes the need for magazines like A-magasinet to reclaim their identity and commit to delivering fresh, compelling journalism that resonates with their audience, rather than relying on outdated or recycled content.