Mari-Liis Rüütsalu, who previously served as the CEO of Ekspress Group, has taken on a new role advising Central Media, a prominent media conglomerate in Hungary. Her focus will be on enhancing the company's digital development strategies, reflecting a broader trend within the media industry towards digital transformation. This move is significant as it showcases the international influence of Estonian media leaders in broader European contexts.

The appointment highlights not only Rüütsalu's expertise in navigating the complex media landscape but also the growing importance of digital strategies in maintaining competitive advantage. Central Media's pivot towards incorporating advanced digital methodologies illustrates the company's recognition of the changing dynamics within the media sector, where digital engagement and innovation are crucial for success in reaching contemporary audiences.

As she steps into this advisory role, Rüütsalu will likely leverage her extensive experience from her time at Ekspress Group, where she played a pivotal role in driving initiatives for growth and digital adaptation. This development not only underscores the connectivity between Estonian and Hungarian media industries but also sets a precedent for future collaborations across borders in the European media space.