Igor Costa Alves, a 36-year-old dentist and social media influencer, was driving his Tesla Cybertruck when he was involved in a traffic accident early on the morning of November 11, which resulted in the death of a motorcyclist. Alves, who boasts 1.7 million followers on Instagram, is known for his celebrity clientele and his work in facial harmonization, including for the famous Brazilian singer Gretchen. The incident occurred around 1 AM on the Avenida Nove de Julho in the southern region of São Paulo.

The accident has drawn attention not only because of the tragic outcome but also due to Alves' connections in the celebrity world, where he is known for appearing alongside numerous famous personalities such as footballer Neymar and various Brazilian musicians. His prominence on social media has made him a reference in facial harmonization, claiming over 10,000 patients. Following the accident, Alves's status as a social media influencer is likely to be scrutinized as public discussions surrounding responsibility and the implications of celebrity culture in serious incidents like this arise.

As the investigation unfolds, it raises questions about road safety, the responsibilities of influencers, and the broader implications of celebrity status in society. Given the critical outcome of the accident, this case may also lead to discussions in Brazilian media about the need for stricter regulations regarding celebrity behavior and accountability, reflecting on how such incidents impact public perceptions and attitudes towards road safety and celebrity culture.