A recent court ruling in Sweden has found that two gambling companies, part of the Betsson Group, must reimburse a man nearly five million SEK for promoting gambling products to him despite his severe gambling addiction. The Svea Court of Appeal determined that the companies had access to data indicating the man had serious gambling issues while continuing to offer him bonuses, VIP status, and other incentives. This decision underscores the legal responsibilities that gambling companies have regarding their marketing practices, especially toward individuals known to struggle with addiction.

During a period from 2016 to 2019, the man reportedly lost approximately 4.7 million SEK through online gambling, demonstrating the devastating impact of gambling addiction. Despite warning signs and an acknowledgment of his addiction, the companies continued their marketing efforts, which the court ultimately ruled as exploitative. This case may set a precedent for how gambling addiction is handled legally within Sweden and could lead to greater scrutiny of marketing tactics used by gambling firms in the future.

As the industry faces increasing pressure to adopt responsible gambling policies, this ruling could signal a shift toward more rigorous regulations that protect vulnerable individuals from predatory marketing. The decision highlights the need for gambling companies to ensure they are acting in good faith and not exacerbating the problems faced by those with gambling disorders. It may also encourage other affected individuals to come forward, seeking similar restitution for their damages caused by gambling addiction.