LIDL HELLAS has publicly stated its intention to contest a fine imposed by the Hellenic Authority for Competition (DIMEA), labeling the penalty as arbitrary and unjust. The fine stems from inspections that took place in May and June 2025, during which only 26 of 681 products exhibited alleged violations. The company contests the validity of the DIMEA's findings, arguing that they rely on a legal framework that is outdated and no longer applicable, making the fine unjustified.

The company emphasizes its compliance with the law and the importance of regulatory oversight, but insists that the method used to calculate the excess profits, which is the basis for the fine, is legally flawed. LIDL cites previous court rulings that have deemed similar provisions unconstitutional due to their vague application, which raises questions about the legitimacy of the current fine. Recently, another significant fine of €647,000 imposed on LIDL was overturned by a court, reinforcing the company's position that the regulatory actions taken against them may not be legally sound.

By addressing these issues publicly, LIDL HELLAS is not only defending its reputation but also signaling the broader implications of regulatory practices in Greece. The outcome of this dispute could have significant ramifications for the company and potentially for the regulatory environment surrounding the retail sector in Greece, as it highlights the tension between corporate compliance and government oversight.