The article reflects on the South Korean government's approach to K-pop policies, likening it to the exhausting and chaotic Jamberry concert incident of 2023. Following the controversy, the government managed to conclude the event by organizing a concert featuring top K-pop stars, but the political aftermath was marked by blame-shifting and a quick silence over the issues raised. The underlying message from the Jamberry incident suggests that political engagement may not significantly benefit the K-pop industry, calling into question the government's ability to support cultural sectors without interference.

As the Lee Jae-myung administration approaches its one-year mark, there are concerns about whether it will learn from past mistakes and take a new direction. Despite professing a principle of providing support while refraining from interference, as evidenced by the establishment of a presidential committee on popular culture, the government's actions seem contradictory. A recent visit by the Prime Minister to a major entertainment company under investigation for fraudulent activities raises questions about the government's commitment to its stated principles, especially if it conveys a mixed signal to relevant authorities.

The article also highlights worries that by stepping into the K-pop arena, the government's involvement may hinder discussions around the sustainability of K-culture. The Democratic Party has been proactive in addressing various issues surrounding K-pop, including labor rights and environmental impact, during national audits. However, despite setting ambitious goals like achieving a K-culture market worth 300 trillion won, these topics did not gain significant traction, indicating a potential stagnation in cultural policy discourse that accompanies increased governmental presence in the industry.