Michael Buble, the renowned Canadian singer known for his deep voice and romantic songs, drew inspiration from various Christmas markets for his Christmas medley music video. Among these enchanting festive settings, the delightful Christmas town of Tartu is prominently featured, bringing joy to the local community. The news was shared on Facebook by the page 'Tartu organizes', celebrating this unexpected honor for their town.

In a post made on February 9, they expressed their excitement, stating, "What a cool surprise!" They highlighted how Tartu's enchanting Christmas town, often referred to by locals as a magical place, has made its way into Bublé's globally recognized Christmas medley video. The particular segment showcasing Tartu can be seen from 3:29 to 3:49 into the nearly two-hour-long video, which features various Christmas markets and towns from around the world. This exposure could significantly enhance Tartu's visibility and appeal on a global scale.

Marketing and communication specialist Mari-Liis Koemets from the Tartu city government mentioned that they learned about the inclusion in the Christmas medley video by a stroke of luck, through a journalist acquaintance. She remarked on the wonderful coincidence, indicating that Tartu's Christmas town has a lot of potential to gain international recognition. This feature not only celebrates Tartu's festive spirit but may also attract tourists and raise awareness of the city’s cultural heritage, showcasing it as an attractive holiday destination for visitors.