Feb 11 • 07:29 UTC 🇩🇪 Germany SZ

Insurers: "We actually no longer play a role"

A German insurance executive warns that the industry is at risk of missing transformative opportunities, similar to Kodak's decline due to reluctance to innovate.

Stefanie Schlick, head of Sparkassenversicherung Sachsen, draws a parallel between the insurance industry and Kodak's eventual downfall, emphasizing that despite current revenue growth in life insurance, the underlying issues may soon surface. The growth is primarily driven by one-time premiums, where customers prefer lump-sum payments over long-term monthly contributions, indicating a lack of focus on sustainable retirement planning. Schlick warns that this trend might lead to a 'Kodak Moment' for insurers if they do not adapt to the changing market needs and consumer behaviors.

Schlick further elaborates that in the property and casualty sectors, premium increases are merely keeping pace with inflation and rising claims costs, rather than truly reflecting business growth. This situation reveals a fragile market where existing revenue mechanisms do not foster long-term stability or customer loyalty. If the insurance companies fail to innovate and address these challenges, they run the risk of becoming obsolete in an industry that is rapidly evolving due to technological advancements and shifting consumer expectations.

Ultimately, the insurance sector faces critical decisions to either embrace change and invest in sustainable business models or risk facing decline similar to that of major companies who failed to adapt. Schlick’s comments highlight an urgent call for insurers to rethink their strategies and consider how they can better serve their customers while remaining competitive in an increasingly complex landscape.

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