The article discusses the financial aspects of the Carnival in Belo Horizonte, revealing that the majority of funding comes from the city government, with challenges in securing private sponsorship.
Belo Horizonte's Carnival has become a major event, attracting over six million participants and involving numerous street blocks and parades. The economic impact is projected to be around R$ 1 billion, highlighting the city's growth as a key destination for Carnival celebrations in Brazil. However, questions arise regarding the funding necessary to support such a large-scale event.
This year, the city administration allocated R$ 28 million to the Carnival, underscoring its commitment to maintaining the festivities. Despite efforts to attract private sponsorships, including a public notice issued in September for R$ 21 million, the response has been disappointing. The deadline for proposals was extended multiple times, yet the notice was ultimately declared 'desert’ due to a lack of interest from potential sponsors.
In December, the municipality attempted to revise and reissue the call for private support, but again failed to attract significant contributions, securing only R$ 2.3 million from a few supporters, amounting to just over 10% of the expected funding. Key players such as CDL and Sesc, among others, contributed, but the reliance on limited private investment raises concerns about the sustainability of future Carnivals in Belo Horizonte.
