After Bad Bunny's highly-anticipated performance at Super Bowl LX in 2026, a significant cultural phenomenon emerged as Duolingo, a popular language-learning app, reported a remarkable 35% uptick in the number of new users opting to learn Spanish. This surge in interest was notably observed during the halftime show, indicating the powerful impact of celebrity performances on language acquisition and cultural engagement.

Duolingo shared insights via social media, including a graph illustrating the spike in activity coinciding with Bad Bunny's appearance. The entrepreneurial spirit of Duolingo has managed to capitalize on pop culture moments, and the lighthearted banter accompanying their post—a reference to one of Bad Bunny's songs—illustrated their dynamic relationship with recent trends. This not only reflects the artist's influence but also underscores the growing popularity of Spanish globally, particularly within American audiences.

This increase in Spanish learners could have broader implications for cultural exchanges between Spanish-speaking countries and the rest of the world, such as enhanced understanding and appreciation of Hispanic cultures through music, art, and social interactions. As artists like Bad Bunny continue to dominate the global stage, their influence extends beyond music, prompting widespread engagement with the language and culture associated with their roots.