Duolingo, the popular language learning platform, reported a remarkable 35% increase in users starting Spanish lessons following Puerto Rican artist Bad Bunny's halftime performance at the Super Bowl. This announcement came from Duolingo on February 9, highlighting how cultural events can spurring interest in language education. Users initiated lessons in high numbers immediately after the performance, which took place during one of the most-watched events in the United States.

The data shared by Duolingo indicates a slight decline in app usage during the early moments of the Super Bowl, but it quickly surged after Bad Bunny's performance, signaling a direct correlation between his visibility and the spike in users. His performance not only showcased his musical talents but also paid homage to Puerto Rican culture and broader Latino influences, resonating with audiences and inspiring many to engage in learning the Spanish language.

Despite the jubilant reception by fans, the event drew mixed reactions. Notably, former President Donald Trump criticized the halftime show, reflecting deeper cultural divisions surrounding representation in mainstream events. Nevertheless, the increase in Duolingo users signifies a growing interest in Spanish language learning, potentially driven by Puerto Rico’s cultural impact in the American entertainment landscape.