Smart Fit, a prominent gym network in Brazil, has announced a significant leadership change as founder Edgard Corona will transition from his role as CEO to the chairman of the board effective March 2. His son, Diogo Corona, previously the operations director within the company, will take over as the new CEO. Diogo, who has a background in administration from Insper and experience as an analyst at Itaú Unibanco, joined the family business in 2010 to support its growth and development.

The board also approved a financial director transition, as André Macedo Pezeta has resigned, with his responsibilities to be handed over to José Luís Rizzardo Pereira. Rizzardo has been with Smart Fit for six years and will oversee both the investor relations and newly acquired financial director roles. These leadership restructuring moves underscore Smart Fit's focus on strategic succession planning, ensuring smooth operations and sustained growth in a competitive health and fitness market.

As the fitness industry continues to evolve post-pandemic, the transition in leadership may position Smart Fit to adapt to changing consumer demands and market conditions effectively. The involvement of the founder's son in top management could foster continuity in the company's vision while potentially incorporating fresh ideas from Diogo's personal experience and educational background. The strategic decision represents both a familial legacy and a critical business maneuver in preparing Smart Fit for future challenges in the sector.