Feb 10 • 16:18 UTC 🇬🇧 UK Sky News

Children 'bombarded' with online ads for appearance-changing products, commissioner says

A report by the Children's Commissioner reveals that children are increasingly exposed to harmful online advertisements promoting appearance-changing products like Botox, fillers, and weight loss drugs, posing significant risks for their self-esteem and health.

A recent report by the Children's Commissioner, Dame Rachel de Souza, highlights alarming statistics regarding children’s exposure to online advertisements for appearance-changing products. The report indicates that more than half of girls have encountered ads for fillers and Botox, while 41% of 13- to 17-year-olds have seen promotions for prescription-only weight loss drugs, despite regulations prohibiting their advertisement to minors. This exposure raises critical concerns about the potential harm these products may have on children's mental and physical well-being.

Dame Rachel emphasizes the need to protect children from what she describes as 'dangerous appearance-changing products.' The findings reveal that a staggering 78% of children report that these advertisements negatively affect their self-esteem, further complicating the ongoing challenges they face in today's image-conscious society. The report, titled "A healthy influence? Children's exposure to appearance-changing products online," calls for an urgent review of regulations surrounding the advertising of such products to minors in order to safeguard young people's health and well-being.

The growing prevalence of these ads raises significant questions about the responsibilities of social media platforms and the effectiveness of current advertising regulations. As children increasingly navigate online spaces, the emphasis on appearance and the promotion of potentially harmful products may create lasting implications on their mental health and body image. The call for stronger regulations reflects a broader recognition of the need to address the negative impact of social media on youth. Efforts to mitigate these influences will be crucial in promoting a healthier, more positive environment for children online.

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