The Southbank Centre, a prominent example of brutalist architecture in London, has achieved listed status after a prolonged campaign lasting 35 years, marking a significant change in the public's perception of such structures. Previously deemed unattractive and labeled 'Britain's ugliest building,' the Centre houses notable entities such as the Hayward Gallery and Queen Elizabeth Hall, along with a popular skatepark. This decision comes after repeated refusals from various governments to recognize its architectural significance, reflecting a growing appreciation for brutalism in contemporary culture.

Since its completion in 1967, the Southbank Centre has faced criticism, with its groundbreaking style often starkly contrasted against the more traditional designs typical of the time. However, recent advocacy efforts by organizations like the Twentieth Century Society (C20S) have been pivotal in challenging the negative imagery associated with brutalism. Catherine Croft, C20S director, has expressed that the new Grade II listing signifies not only a victory for campaigners but also an evolution in societal values regarding architecture and cultural heritage.

The newly granted status is expected to bolster tourism and cultural activity in the area, enhancing the Southbank Centre's role as a hub for artistic and social engagement. As public attitudes shift and recognition of post-war architecture increases, this listing could set a precedent for future design and preservation efforts within the UK, acknowledging the historical and cultural importance of buildings that have previously been undervalued.