MARKET IN has publicly announced its refusal to accept a fine levied by DIMEA, the regulatory authority, regarding adherence to gross profit margin caps. The company argues that the fine is not based on factual and substantiated evidence, stating that out of 622 products checked during inspections in May and June 2025, 610 showed no discrepancies. This suggests high compliance rates with market regulations despite the fine.

The company contests the legitimacy of the fine, particularly for the 12 products in question, asserting that they have consistently adhered to the required gross profit margin caps. They also criticize the assessment framework used during the inspections, claiming that it was unclear and practically unimplementable, and point out that the regulations cited were abolished shortly after the inspections took place on June 30, 2025. This raises questions about the regulatory practices and the processes involved in assessing compliance in the marketplace.

By rejecting the fine, MARKET IN not only defends its operational integrity but also highlights the importance of transparent and fair regulatory practices. This situation may have implications for consumer trust in both the company and the regulatory authority, as well as for the broader market environment in Greece, where compliance with profit margin regulations is being closely monitored.