Luxury Japanese strawberries, specifically the Koyo Berry from Oishii, have made their debut in Canada, available at various grocery stores including Fortinos across the Greater Toronto Area. Priced at $12.99 for a package of eight large or 11 medium strawberries, this product positions itself as a premium offering in the market, significantly more expensive than local greenhouse-grown strawberries, which are around $2.06 per 100 grams. Oishii, which operates a vertical farm in New Jersey, plans to expand its presence in Canada, with further details on additional product availability to be revealed in the future. Notable local venues such as Miku and Andrea’s Cookies are preparing to incorporate these luxury strawberries into their menus, enhancing the culinary landscape with this unique offering. The introduction of these strawberries not only reflects consumer interest in high-end fruit products but also highlights the growing trend of utilizing innovative farming techniques like vertical farming. As Oishii continues to grow its footprint in Canada, this move could impact local markets by encouraging competition and potentially higher prices for premium fruits.