The article paints a vivid picture of the majestic Milan Cathedral, or Duomo, which leaves visitors awestruck. It notes the advice on the cathedral's website to visit in the morning to avoid the crowds, only to highlight a stark change in attention during the Olympics. Instead of lining up for confession outside the cathedral, people now wait in line for over an hour at the Olympic Megastore directly across the piazza, indicating a possible alteration in societal values regarding cultural and spiritual engagement.

The Milan Cathedral houses numerous treasures, including the Holy Nail, 3,400 statues, and the largest organ in Italy, which boasts over 15,000 pipes. However, the article suggests that during the Olympic Games, the local interest seems to shift more towards the festivities and merchandise related to the event rather than traditional practices like confession. This trend might reflect a broader societal change where public gatherings at major events seem to take precedence over religious observances, especially in the context of a global event like the Olympics.

The juxtaposition of the spiritual significance of the cathedral against the commercial nature of the Olympic Megastore raises questions about contemporary values and priorities. The author speculates whether this is a temporary phenomenon linked to the Olympics or a longstanding shift where people increasingly choose consumer experiences over spiritual ones, hinting at a potential transformation in collective behaviors and beliefs as society navigates modernity.