As the Winter Olympics in Milan approach their end, the article explores the peculiar transformations that have occurred in the city during this time. The observer can enjoy breathtaking views of the Alps from locations like the Santagiulia Arena's terraces, although the area is still under construction with visible disruptions. The fading winter sports atmosphere is palpable, with locals transitioning to summer promotions and merchandise as the Olympic spirit wanes.

The article highlights a notable shift in local culture as the famed Olympic mascot, Tina, is replaced by advertisements from renowned fashion brands, indicating a move towards normalcy in the city after the Olympic buzz. Local bakeries, once offering Olympic-themed pastries and treats, are now running low on these seasonal items, further signaling the approach of the warmer months. The playful yet bittersweet transitions encapsulate how the city is adjusting to life post-Olympics.

Ultimately, this story reflects not only on the festivities and showcases of winter sports but also on the cultural and economic shifts taking place in Milan. The juxtaposition of the iconic Olympic features against a backdrop of local worries – construction and changing seasonal popularity – suggests a complex interplay between global marketing and local realities. As the attention shifts away from winter sports, Milan faces the challenge of preserving its vibrant culture amidst such transitions.