Eni Aluko, a former England international footballer, has publicly addressed ITV's decision to prioritize Ian Wright over herself and Fara Williams for the commentary of England's women's victory against Spain during Euro 2025. Aluko alleged that budget cuts were the driving factor behind ITV's choice, suggesting a hierarchy of coverage that sidesteps female pundits in favor of their male counterparts. This brings to light ongoing conversations about representation in sports broadcasting, particularly concerning the visibility of female voices in men's and women's football coverage.

The situation has been exacerbated by tensions between Aluko and Wright, which first surfaced in April when Aluko criticized him for allegedly hindering opportunities for female pundits within the sport. Her remarks led to considerable backlash and she later issued an apology, although Wright expressed disappointment, not accepting her apology fully. This history adds an emotional charge to the present commentary on ITV's decision, making it not just about sports coverage but also about the broader implications for gender dynamics in sports media.

As the debate continues, the reactions from both ITV and the football community will be instrumental in shaping the dialogue around female representation in sport. Aluko's frustrations reflect a growing awareness and demand for inclusivity in sports broadcasting. The decision by ITV is illustrative of systemic issues, highlighting the challenges female personalities face when competing for visibility in a traditionally male-dominated environment.