Supercell, the Finnish game company, reported a six percent increase in its operating profit before allocations for the past year, reaching 932 million euros. This growth is noteworthy given that the previous year's strong performance had set a high benchmark. The company chose to present its financial figures without revenue allocation, arguing that this method better reflects the business activity generated throughout the year.

However, Supercell's revenue before allocations declined by four percent compared to the previous year, indicating a dip in overall sales despite the rise in profit margins. This decline in revenue highlights some underlying challenges the company may be facing in a competitive market where user engagement and spending habits can fluctuate significantly. As Supercell navigates these challenges, it continues to emphasize the importance of operational metrics that showcase its strengths.

In a strategic shift, Supercell fully divided last year into two distinct entities: one focused on live games and the other on developing new games. This division aims to enhance operational efficiency and channel resources into innovation while maintaining a robust presence in the market, particularly in the live gaming space, which has been pivotal to their success.