Residents of Mogi das Cruzes and the surrounding areas can take advantage of the 'Movie Week' event, which runs until Wednesday, November 11. This national campaign aims to encourage public access to cultural events by offering tickets starting at R$ 10 for film screenings. Tickets for showings before 5 PM can be purchased at this discounted rate, while those for screenings after 5 PM start at R$ 12.

The promotion applies to all movies being screened in both traditional and 3D theaters participating in the initiative. Among the films featured during this promotion is the Brazilian film 'O Agente Secreto,' directed by Kleber Mendonça Filho and starring Wagner Moura. This film has received international acclaim, winning two Golden Globe Awards for Best Foreign Language Film and Best Actor in a Drama Film for Moura. It has also received numerous accolades, totaling 56 awards in 36 ceremonies, and has garnered four nominations for the 2026 Academy Awards, including Best Picture.

The 'Movie Week' is part of a broader effort to make cinema accessible to more people in Brazil, emphasizing the importance of cultural consumption in enhancing community engagement and entertainment. This initiative not only promises to fill theater seats but also seeks to stimulate interest in local filmmaking, especially highlighting Brazilian cinema's contribution to international film festivals and award circuits.