Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, epitomizes a cohort of Puerto Ricans referred to as the 'generation of crisis.' This group comprises individuals who grew up during tumultuous times in the island's history, particularly in the 1990s and 2000s, a period marked by economic decline and natural disasters. As Bad Bunny rose to fame, the backdrop of his music mirrors the struggles faced by this generation, as they have witnessed Puerto Rico's economy spiral into recession and have lived through devastating events including Hurricane María.

The impact of Bad Bunny's music extends beyond entertainment; his lyrics resonate with the realities of everyday life for Puerto Ricans, capturing the social protests and political turbulence that have characterized the island in recent years. Alejandro Bracero, a political science major at the University of Puerto Rico, praises Bad Bunny for bringing attention to critical issues that affect the youth, stating that his art has helped to 'put us on the map.' The artist has cultivated a significant following, using his platform to voice the concerns of the common people and foster a sense of identity and resilience amidst ongoing challenges.

Bad Bunny's influence underscores the cultural significance of music in societal commentary and activism. As the voice of a generation that feels disenfranchised yet hopeful, he not only entertains but also inspires discussions about social justice and the need for change within Puerto Rico. His journey from rising star to a symbol of the 'generation of crisis' highlights both the personal and collective experiences of those facing adversity, making him a pivotal figure in contemporary Puerto Rican culture.