Bad Bunny, the global music sensation, has emerged as an influential figure for many young Puerto Ricans who identify as part of the 'crisis generation'. This term refers to those who lived through the economic decline of Puerto Rico starting in the late 1990s, a period marked by severe austerity measures, government mismanagement, and the devastating impacts of natural disasters. Bad Bunny's music reflects the anger, disillusionment, and aspirations of this generation, who feel marginalized both socially and economically by their territorial status with the United States.

Growing up amidst economic instability, Bad Bunny experienced firsthand the effects of a collapsing economy and a government in crisis. His rise to stardom coincided with notable events in Puerto Rico that resonated deeply with the populace, such as the aftermath of Hurricane Maria in 2017, which further exacerbated existing inequalities. This shared experience of turmoil has allowed Bad Bunny to articulate their distress and hopes, providing a cultural outlet that many in his generation have embraced as a form of activism and expression.

The implications of Bad Bunny's prominence extend beyond music; he has played a significant role in raising awareness about the political and social issues affecting Puerto Rico. By using his platform to speak out against injustices and rally support for local causes, he has connected younger Puerto Ricans with their identity and history, galvanizing them to address the challenges they face. This not only solidifies his place as a cultural icon but also emphasizes the importance of representation for those from marginalized backgrounds in challenging circumstances.