In South Korea, plastic waste continues to rise by 7% each year, with only 9% of it being recycled. A significant portion of this waste (47%) comes from single-use packaging and containers, highlighting the country's dependency on disposable products. In December 2022, the government announced a comprehensive plan to reduce plastic waste by 30% by 2030, yet the implementation of regulations concerning single-use cups and delivery packaging remains contentious. An environmental expert from Greenpeace has pointed out the flaws in these government measures and suggested alternative solutions, indicating a broader issue with corporate responsibility regarding waste management.

Recent incidents, such as consumers receiving excessive packaging when ordering products—like fifteen extra boxes accompanying an order of chocolate bars—illustrate the inefficiencies within South Korea's logistics that drive up packaging waste. Legislative changes intended to restrict the size of packaging have met with significant industry pushback, resulting in delays and a lack of progress in curbing waste. The government’s failure to enforce these rules signals to businesses that unchecked use of disposable packaging is acceptable, despite arguments from companies that consumer demand for single-use items drives this trend.

As concerns around single-use plastics grow, South Korea's approach starkly contrasts with European initiatives, which are advancing rapidly. For instance, McDonald's in France now serves fries in reusable containers designed to mimic traditional packaging. The introduction of the Waste Prevention Act in France illustrates a commitment to reducing single-use dishware in establishments, showcasing a proactive stance on sustainability that South Korea currently lacks. This disparity raises questions about corporate accountability and the effectiveness of waste management practices in South Korea, as companies lean towards cheaper, disposable options over reusable systems that have traditionally been more sustainable.