In a shift from the trend of high-priced smartphones dominating the market, Indian brand itel has introduced the A100, a budget-friendly smartphone designed to emulate the look of flagship models such as the OnePlus 15. This device is priced at approximately 7,000 rupees, offering a striking alternative to the OnePlus 15, which begins at a staggering 72,999 rupees. This significant price difference makes the itel A100 an attractive option for consumers looking for style without the high cost, featuring military-grade certification which is rare in this segment.

The itel A100 boasts impressive specifications for a budget device, including a 6.6-inch display with a 90Hz refresh rate and a peak brightness of 480 nits, providing users with a vibrant visual experience. The phone is powered by a UNISOC T7100 processor and comes with either 3GB or 4GB of RAM and 64GB of internal storage, expandable via a microSD card. One notable feature is its dynamic bar, which showcases live alerts for battery status, calls, notifications, and other updates, catering well to the modern user’s needs.

This launch reflects a growing trend in the smartphone market where budget devices are increasingly incorporating features and designs typically found in higher-end models. With this approach, itel aims to cater to the vast segment of Indian consumers who seek value for money and are keen on sleek designs without overspending. The itel A100 could potentially disrupt the market by appealing to users who desire both functionality and aesthetics in an affordable package.