Lava, an Indian smartphone company, has introduced its latest product, the Lava Bold N2, which is positioned as an entry-level smartphone. This device is exclusively available on Amazon and caters to first-time phone buyers or those looking for affordable options. The Bold N2 comes equipped with a robust 5000mAh battery, ensuring substantial usage time, and is offered in two color variants: Indus Black and Siachen White.

The pricing strategy for the Lava Bold N2 is strategic, targeting value-conscious users, as it is priced at 7,499 rupees for the 4GB RAM and 64GB storage variant. The device also features an IP64 rating, indicating its resistance to dust and water, making it a practical choice for various user environments. The smartphone's sale is set to begin on February 27, available only through Amazon, highlighting the company's reliance on e-commerce for sales.

Additionally, Lava provides complimentary doorstep service as part of its customer support, allowing users to service their phones at home, thus enhancing customer convenience. The phone also supports dual SIM cards, which is a standard requirement for many users in India. Overall, the Lava Bold N2 is designed to appeal to the entry-level market segment by offering essential features at an affordable price.