The Michelin Museum, known as L’Aventure Michelin, located in the historic Michelin factory in Clermont-Ferrand, France, has been a significant attraction for automotive history enthusiasts since its opening in 2009. The factory, which no longer produces tires, will soon see a major renovation and expansion, signifying a new chapter in the museum's life. This transformation aims to enhance the visitor experience and preserve the rich heritage of the Michelin brand.

The project has been entrusted to Kengo Kuma & Associates, a prestigious Japanese architectural practice noted for its innovative designs that harmonize with their surroundings. The planned renovations will include the dismantling of the existing museum structure, leaving behind only the steel framework, which is set to pave the way for a modern exhibition space that is more aligned with contemporary visitor expectations. Situated in the Quartier des Pistes, the museum's redevelopment showcases a commitment to revitalizing the industrial area and providing a space for both historical appreciation and modern educational initiatives.

This renovation reflects broader trends of repurposing historical industrial sites into cultural landmarks, blending history with contemporary architecture. The transformation of the Michelin Museum not only aims to attract local visitors but also international tourists, showcasing Michelin's legacy and innovation in the tire industry while contributing to the cultural fabric of Clermont-Ferrand, a city known for its industrial heritage and role in the automotive sector.