Mariana Fabbiani and Yanina Latorre have made a comeback to their afternoon television shows on America Network, leading to an increase in competition in the afternoon time slot. Their return coincided with a challenging start to the year for Argentine television, as ratings reached their lowest point in two decades, prompting channels to seek new ways to attract viewers back. The return of these popular hosts is seen as a strategic move to regain viewership and improve audience engagement.

In January, the open television sector in Argentina faced tough challenges, with repeated topics, prolonged debates, and a lack of prominent figures contributing to the dismal ratings. In response to their dwindling viewership, networks are instituting changes to invigorate their programming. The resurgence of Fabbiani and Latorre aligns with these efforts, as both hosts have significant followings and are expected to draw in viewers to their respective shows, DDM and SQP.

The overall landscape of afternoon television has been reshaped with the debut of a new cooking program, "La cocina rebelde," hosted by Jimena Monteverde and Coco Carreño, which recorded an average of 2.7 points in January. This show has also contributed to increasing the ratings of its channel, eltrece, making it a competitor in the afternoon segment. The combination of returning popular hosts and new programming may provide a much-needed boost to the ratings for Argentine television channels as they navigate through this challenging period.