In a world inundated with various methods for self-improvement and wellness, Xabier Sánchez, a coach and breathing expert, offers a refreshing perspective on the quest for happiness. He emphasizes the importance of 'unlearning' societal norms and pressures that dictate how we should seek validation and fulfillment. During his discussions, he highlights the role of the ego in this process, suggesting that the persona we create to navigate societal expectations often distracts us from achieving true peace and inner contentment.

Sánchez's views challenge the prevailing practices in fitness and wellness industries, where extreme diets and expensive retreats seem to dominate. He, along with other experts like psychologist Marimi García and health specialist Inma Borrego, contribute to the conversation about how to manage stress and maintain mental well-being. García advocates for strength training as a means to combat aging, while Borrego critiques the often harmful trends she observes in fitness and diet regimes.

Ultimately, the message is clear: true satisfaction cannot be purchased or achieved through external methods, but rather through a comprehensive introspection and a rejection of societal pressures. Sánchez's approach invites individuals to step back from the relentless pursuit of perfection and focus on developing a harmonious relationship with oneself, which is essential for long-lasting well-being.