In an unusual case, a Liverpool-based drug gang was sentenced to a total of 63 years and eight months in prison after offering a promotional drug deal to celebrate the release of Luis Diaz's father. Luis Diaz, a forward for Liverpool FC, had been kidnapped by Colombian guerrillas and held captive for 13 days before his release in November 2023. In a misguided attempt to boost sales following the high-profile event, the gang sent a promotional message to over 9,000 customers on their "graft phone" offering a deal of 'three for £75' in recognition of Diaz's father's return.

Experts at the Liverpool Crown Court pointed out the unusual efficiency with which the drug line was managed, particularly highlighting the promotional tactics employed by the gang. The promotional message was both a shocking and a telling element of the case; it reflected not just the gang's disregard for the gravity of the kidnapping incident but also their calculated attempt to leverage public interest for criminal gain. This incident raises questions about the intersection of crime with popular culture and highlights a troubling trend of criminal organizations exploiting public events for profit.

The gang was led by Paul Lockyer, aged 42, along with seven associates who were directly involved in the operations of the drug line. The severity of their sentences points to the legal system's response to organized crime in the UK, particularly in light of their blatant disregard for the law demonstrated through their promotional activities. This case brings to light the challenges authorities face in combating drug gangs that not only operate under the radar but also use sensational public incidents to promote their illegal activities.