Folha, a Brazilian newspaper, has initiated a new series titled "Start Running" to encourage beginners to engage in road running. The series includes a newsletter that will be released over five days and provides a structured training plan developed by a physical education professional. This plan combines walking, jogging, and light running over a four-week period, emphasizing time rather than distance or speed to help beginners find their own pace.

The initiative highlights the physical and mental health benefits of running, promoting the activity as an accessible way to break the cycle of sedentary lifestyles. Subscribers will also gain insights into what to expect when starting a running routine, including guidance on normal discomfort versus concerning pain that may require medical attention. Additionally, readers will receive articles related to the sport, enriching their knowledge and experience.

By facilitating access to running, Folha addresses a growing interest in fitness among the public, particularly post-pandemic, when many are seeking ways to improve their physical health. The series aims not only to inform but also to motivate beginners to take the first steps towards a healthier lifestyle, promising an engaging and supportive approach to entering the world of running.