This article from Folha Carreiras explores the implications of returning to in-person work as it becomes a dominant model across various industries, highlighted by Nubank's recent decision to fully reinstate office operations and expand their office spaces. The article questions the necessity for employees to return to the office, especially in companies that provide digital services, yet it attributes this shift to a broader cultural acceptance of productivity being tied to in-office work environments.

The term "zeitgeist," referring to the 'spirit of the time,' is employed to describe the current mindset that connects productivity with office presence. This shift poses challenges for those who have adapted to flexible work arrangements or who have never worked exclusively on-site. The article aims to offer practical guidance for professionals struggling to re-adapt to a traditional office environment.

The implications of this article are significant, as it reflects a wider trend in corporate culture towards in-person interactions, potentially affecting employee satisfaction and work-life balance. As companies like Nubank and others reinforce this standard, employees may need to evaluate their own adaptability in the face of changing workplace expectations, underscoring a shift in social norms surrounding work.