After 26 years of broadcasting, Globo decides not to renew contract with Stock Car
Globo has announced it will not renew its 26-year broadcasting contract with the Brazilian Stock Car racing series, citing safety concerns and scheduling issues.
After a lengthy partnership of 26 years, Globo has officially decided not to renew its broadcasting contract with the Stock Car series, the most prominent category of motorsport in Brazil. The decision follows a variety of concerns that have been raised over the years, including the safety of the drivers and the reliability of race scheduling, which have reportedly impacted the viewer experience. Globo had been airing Stock Car races since 1999, including coverage on both their SporTV channel and open television until 2020.
The relationship between Globo and Stock Car had faced challenges in recent years, particularly regarding the management of race timings and the overall safety protocols in place for competitors. These factors contributed significantly to Globo's decision as they aim to maintain high standards for sports broadcasting and viewer satisfaction. The end of this partnership marks a significant shift in the Brazilian motorsport landscape, reflecting growing concerns within the industry about safety and operational efficiency.
As the main television outlet for Stock Car for over two decades, Globo's withdrawal could leave a vacuum in the visibility of this sport, which has a passionate following in Brazil. It remains to be seen how this will affect fans, sponsors, and participants in the series, as they will have to look for alternative broadcasting solutions moving forward to keep the spirit of Stock Car alive in the country.