The SP Carnival has achieved a significant audience increase of up to 40% in its last contractual year with Globo, particularly during the samba school parades.
The São Paulo Carnival reported an impressive rise in viewership, with samba schools increasing their audience numbers by up to 40% during the parades held on Friday and Saturday. This spike in ratings marks a significant improvement compared to previous years. The viewership peaked at 20 points, indicating heightened interest in this year's festivities and performances.
This year's Carnival holds added significance as it is the final year of the contract between the Liga-SP (São Paulo League of Samba Schools) and the Globo network. The increase in audience numbers is crucial for the Liga-SP as they navigate negotiations for future contracts. The effectiveness of this year's broadcasts may influence Globo's investment and coverage for subsequent Carnival seasons.
In summary, the successful ratings during this year's Carnival underscore the significance of samba tradition within Brazilian culture and its allure to both local and national audiences. This trend not only enhances the carnival's profile but also sets the stage for future opportunities concerning broadcasting rights and partnerships.
