SBT has made a significant programming decision regarding the show Bom Dia Esperança, which was hosted by the popular evangelical pastor Deive Leonardo. The show, which has been a part of the station's morning schedule since its inception in 2024, will no longer air every day but will now feature messages of faith once a week on Saturdays at a time yet to be determined. This move alters the landscape of morning programming at SBT, as the network seeks to refine its viewer engagement strategies.

The decision to reduce the frequency of Bom Dia Esperança may reflect both audience feedback and strategic shifts within SBT's broader programming goals. As networks continuously evolve to meet viewer preferences and competitive pressures, such changes are essential for adapting to market demands. While the show had its share of viewers drawn by Leonardo's spiritual messages, airing it less frequently could impact its overall reach and influence.

Moving forward, it will be crucial to observe how this change affects viewership ratings for both SBT and Pastor Leonardo’s following. The shift to a Saturday slot could potentially expose the program to new audiences who are available during the weekends and may influence the church's outreach efforts. As the network finalizes the exact timing for the new slot, both fans and critics alike will be watching closely to see how this programming adjustment unfolds and its implications for faith-based television in Brazil.