On February 9, during her daily press conference, Claudia Sheinbaum shared her thoughts on Bad Bunny's halftime show at Super Bowl LX, highlighting its significant message of unity across the Americas. She noted that the performance was remarkable not only for being delivered entirely in Spanish, which is unprecedented for this widely-viewed event, but also for its emphasis on inclusiveness, referring to all countries within the American continent, including the US and Canada.

Sheinbaum recognized the power of music to foster community and love, pointing out the impactful phrase displayed during the performance: "The only thing more powerful than hate is love." This quote resonated with her and encapsulated the spirit of the show, indicating that the performance was more than just entertainment; it was a statement on the importance of unity and positivity in a time of division.

The president's endorsement of Bad Bunny's message reflects a broader cultural appreciation for Latin music and its rising influence in mainstream American entertainment. Her comments also resonate with current discussions about representation in media and the role of artists in championing social causes, suggesting that Bad Bunny's performance is a momentous event in the ongoing dialogue about cultural identity in the Americas.