At Super Bowl LV held at Levi’s Stadium in Santa Clara, California, Puerto Rican artist Bad Bunny made a significant cultural statement by performing his entire halftime show in Spanish. He resonated with a global audience by saying, 'God bless America,' and celebrated the diversity of Latin America by mentioning various countries, including Chile and Mexico. His presence not only marked a milestone for the event but also for Latin representation in mainstream media.

The collaboration between the NFL, Roc Nation, and Apple Music for this Super Bowl iteration aimed to highlight Latin representation in one of the world's most-watched television events. Bad Bunny took the stage amidst endorsements from prominent figures, including Lady Gaga and Ricky Martin, which helped elevate the visibility of Latin performers. This inclusion of various artists and cultures illustrates a growing recognition of diversity within large-scale events and speaks to the evolving landscape of American entertainment.

The performance marked the first time Bad Bunny headlined the Super Bowl halftime show, underscoring his rise as a global music icon. The 12 to 15-minute show showcased not only his musical talent but also his commitment to celebrating his Hispanic roots and bringing attention to the identity of Latin America on such a prestigious platform. This historic moment has implications for future events, as it sets a precedent for greater inclusivity in entertainment and the recognition of Latin cultures in mainstream media.