Social media has erupted with complaints from Estonians about the Nõo Lotte cheese snack, with many deeming it inedible and fit only for the trash. Reviews have ranged from humorous to outraged, with comments like, 'I haven't tried such a disgusting thing in a long time!' highlighting the general consensus of disappointment among consumers. Some individuals shared their experiences of receiving the snack from food banks, only to throw them away soon after tasting them.

In contrast, the Nõo meat industry, which produces the Lotte cheese snack, has responded by asserting that the product has been well-received by some customers, indicating a divide in public opinion. The company's position suggests they believe the negative feedback is an exaggeration or perhaps comes from a minority of consumers. This contradiction illustrates the challenges faced by food producers when launching new products, especially in a market that is growing increasingly discerning about food quality.

The incident raises broader concerns about food standards and consumer preferences in Estonia. As social media serves as a platform for voicing opinions, the backlash against the Lotte cheese snack serves as a reminder for producers to be attentive to consumer feedback and preferences. This situation could influence future product launches and adaptations, as companies must navigate the delicate balance between innovation and customer satisfaction.