During the third day of the 17th Al Jazeera Forum, participants discussed the significant impact and effectiveness of digital content, particularly amidst conflicts and transnational issues. The session, titled "Sources of Influence," explored methods to convert symbolic interaction into measurable outcomes. Discussions highlighted the need to focus on publishing strategies, funding models, risk management tools, and the volatile digital environment.

Speakers noted that the effectiveness of digital content is no longer measured just by reach or interaction density, but rather by its capability to create tangible impacts on public awareness, behavior, and policies. This influence is determined by a complex interaction between the identity and expertise of the content creator, their networks, the nature of the messages disseminated, and the characteristics and algorithms of digital platforms. The dialogue stressed the importance of personal narratives, documentation, and data-driven analysis in shaping public discourse.

Rahma Zain, a journalist specializing in media strategies, emphasized that effective strategy begins at the individual level and cautioned against efforts to instill despair in audiences to deter them from taking action. This call for a more optimistic and proactive digital narrative reflects the growing recognition of the role that influential digital content can play in shaping societal movements and political landscapes during conflict.